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Class Type |
Skill Set |
| Administrative / Staff Information |
Display Biography of staff along with contact, position
and work description. |
Information |
Copy |
| Animated Images |
Attention grabbing animation. Created using simple graphics
to more complex programs such as Flash. |
Present / Navigation |
Design / Program |
| Announcements - Newsletter / E-mail |
Distributed by e-mail program, and used to keep your name
in front of existing or potential clients, a simple e-mail or more complex
e-newsletter. Also applies to site visitors that subscribe to your newsletter. |
Information |
Program / Copy |
| Appointment - Form |
A site page, a form that users fill-in to request appointments.
A CGI /Formail script is used to send by e-mail. Can be used in either a
protected or unprotected directory. |
Present |
Design / Program |
| Audience Accessibility |
Applies to users that have a disability [i.e.: Sight]. |
Information / Present / Navigation |
Design / Program / Copy |
| Autoresponders |
Provide information / confirm in response to an e-mail
sent by a user. |
Information |
Program / Copy |
| Billing / Accounting - Inquires |
Used by both visitor and the sites own office to present,
write and transfer financial documents. |
Information / Present |
Design / Program / Copy |
| Biographies - Copy / Photos |
Used by the partners, associates and management. Describes
their position, background and contact information. |
Information / Present |
Design / Copy |
| Books / Handbooks Offered |
Users gain access to books, papers and guides. Distributed
by downloading or online ordering. Cost of material may be applied. |
Information / Present |
Design / Program / Copy |
| Cascading Style Sheets |
The main source of design, style and presentation code. |
Present / Navigation |
Design / Program |
| Cases |
Shows past work scenarios to educate the user to the who,
what, why and how work was applied to a particular client or patient and
the final outcome. |
Information |
Copy |
| Comments / Feedback Form |
Users send the owners comments regarding the site and
its functions. Information received ranges from idea and thoughts, to more
immediate design or programming problems. |
Present |
Design / Program |
| Copy Edit |
Produce and edit copy and text for site pages. Also involves
rewriting pages to format and design for search engine optimization. |
Information / Present / Navigation |
Copy |
| Copyright Notice |
Created both in page text and in the Meta tags code. |
Information |
Copy |
| Database |
Storage of information and accessible by approved users.
Information ranges from public web pages to protected and sensitive data
[i.e. Credit Cards, Health info. & Contracts]. |
Information / Present |
Program |
| Diagnosis / Conditions / Analysis |
Display of a particular situation or problem. Users thoughts
are clarified as to questions and needs. |
Information / Present / Navigation |
Copy |
| Diagrams |
Visual and physical element of education. They offer high
reader retention. |
Information / Present / Navigation |
Design / Program |
| Directions / Maps |
Door to Door, text directions and traditional maps. Made
Printable. |
Information / Present / Navigation |
Design / Program |
| Disclaimers |
Legal terms of professional service, use of web site and
protective ID element. |
Information |
Design / Copy |
| Document Display |
Display various documents in different formats. To be
viewed online. |
Information / Present / Navigation |
Design / Program / Copy |
| Downloads (pdf, html - journals, guides) |
As above ^ Document Display ^, but optimized for downloading.
[I.e. PDF, Zip] |
Information / Present |
Program |
| Dynamic HTML |
DHTML is an HTML extension that allows web pages to react
to the end users' input, such as displaying a web page based on the
type of browser or computer end users are viewing a page with.[I.e. Menus
using layers] |
Present / Navigation |
Design / Program |
| E-commerce |
Enable user to purchase a service, product [Professional
Paper]. Delivered in real time or shipped. Acceptance of currency. |
Information / Present / Navigation |
Design / Program / Copy |
| Educational Information |
Particularly useful for information and marketing sites
[medical, real estate, law, finance]. This element provides important content
for clients and users searching the web for a particular topic. |
Information / Present |
Copy |
| E-mail |
The main tool for exchanging and distributing information. |
Information / Present / Navigation |
Design / Program / Copy |
| E-mail Targeted List |
Popular marketing tool. Very cost efficient. |
Information / Present |
Design / Program |
| Employer Information |
For employees to access. Information employees need and
is available 24 hours a day. |
Information |
Copy |
| E-newsletters - html |
The highest response tool currently available to any professional
practice. Excellent tracking tools. |
Information / Present / Navigation |
Design / Program / Copy |
| Facilities Information |
Gives the user an idea of what to expect when arriving
at your place of business. Useful for persons in need of special accommodations. |
Information |
Copy |
| Facts / Glossary / Dictionary |
The source for your clients when providing educational
content. High user return factor. |
Information / Present |
Design / Copy |
| Features of Interest |
Various issues of high interest. Should be fresh content.
Copy over to E-mail Newsletters. |
Information |
Design / Copy |
| File Access |
For clients, employees and associates. As clients and
associates become more familiar with this tool, fax machines will be phased
out. |
Information / Navigation |
Program |
| Financial Information |
Financial data relevant to client or business |
Information |
Program / Copy |
| Flash
Animation |
The standard and high quality of animated graphics. Issues
of page size remain for users using dial-up access. |
Present / Navigation |
Design / Program |
| Frames |
Display more than one page. Issues with older browsers
and search engines. |
Present / Navigation |
Design / Program |
| Frequent Requests |
Automate the time intensive tasks. Cost and time savings
substantial. |
Information |
Copy |
| Frequently Asked Questions |
Works with any education content or new client users visiting
your site for the first or second time. |
Information |
Copy |
| Guestbooks |
Use under controlled conditions. A personal touch for
company affairs and their families. |
Present |
Design / Program |
| Guidelines |
Provide a guided and structured path for your users visit
to your site and office. |
Information |
Copy |
| History |
Focus on history of business. |
Information |
Copy |
| Insurance Information |
Information related to patient. |
Information |
Copy |
| Interactive |
Interactivity between the user and the page. Engages the
user and makes your site memorable. |
Information / Present / Navigation |
Design / Program / Copy |
| Jobs / Employment |
Information related to employment offerings and opportunities.
Job opportunities are made available to persons across the country. |
Information |
Copy |
| Legal Information |
Legal issues related to web site use, ownership and management. |
Information |
Copy |
| Links - External |
Links leading away from the site. Links should be noncompetitive. |
Present / Navigation |
Design / Program / Copy |
| Maps and directions |
Display online maps w/ driving directions |
Information |
Design / Copy |
| New Services |
Description of new services |
Information / Present / Navigation |
Design / Program / Copy |
| Newsletters - see E-newsletters |
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| Page A - Home |
The main point of entry to the site |
Information / Present / Navigation |
Design / Program / Copy |
| Page B - Services |
Description of services offered. |
Information / Present / Navigation |
Design / Program / Copy |
| Page C - Contact - e-mail / form / live |
Various forms of contacting your business. |
Information / Present / Navigation |
Design / Program / Copy |
| Page D - About Us |
Information describing the your business. |
Information / Present / Navigation |
Design / Program / Copy |
| Page E - Process |
The steps taken by your business in completing a principle
service. |
Information / Present / Navigation |
Design / Program / Copy |
| Page F - Splash |
The first entry page of a site, usually a graphic design
with little text content. |
Information / Present / Navigation |
Design / Program / Copy |
| Page G - Site Map |
The linked and graphical layout of your web site. |
Information / Present / Navigation |
Design / Program / Copy |
| Page H - News |
Current news that relates to or involves, your business. |
Information / Present / Navigation |
Design / Program / Copy |
| Page I - Others |
Any number a pages used for a special service or topic. |
Information / Present / Navigation |
Design / Program / Copy |
| Page Title |
Page title relevant to and describing what the page contents. |
Information / Present / Navigation |
Design / Program / Copy |
| Password Protected Sites |
A directory(s) which requires a password to access. There
are different levels of security to protect the web pages in the directory. |
Present |
Design / Program |
| Policy / Bill of Rights |
The policy or guidelines a business displays to its visitors. |
Information |
Copy / Copy |
| Practice Information / Locations |
Displays a map or graphic along with text directions to
the business location(s). |
Information |
Design / Copy |
| Privacy Policy |
A standard policy of terms and the sites' use of information. |
Information |
Copy |
| Products |
The display of products offered for review and purchase. |
Information / Present / Navigation |
Design / Program / Copy |
| Professional Affiliations / Certifications |
Display of professional licenses, certificates and university
degrees. |
Information |
Design / Copy |
| Questionnaire / Information Request |
An online interview for 'new' clients and patients.
Information can be submitted over the Internet or printed out and faxed
or mailed. |
Information / Present |
Design / Program / Copy |
| Reciprocal Link |
Exchange of links to and from web sites. Should be mutually
beneficial and noncompetitive. |
Navigation |
Program |
| Referral Information |
Used by 'new' clients, associates or other professional,
who is referring them. |
Information / Present / Navigation |
Copy |
| Related Links |
Off-site links to a business partner or site that is beneficial
but not competitive. |
Present / Navigation |
Design / Program |
| Rollover Links |
A graphical link that changes to a second graphic when
a mouse cursor is hovered over the area. Adds some interest. |
Present / Navigation |
Design / Program |
| Scripting - Front / Back End |
A scripting language that adds interactivity to the page
/ site. Common to rollover links and submission of forms. |
Information / Present / Navigation |
Design / Program / Copy |
| Search Engine Optimization |
The process of preparing a web page or site for inclusion
in a search engine or directory. The goal is to receive a high ranking in
relation to similar sites and markets. |
Information / Present / Navigation |
Design / Program / Copy |
| Search Page / Site |
This function gives a site the ability to search through
pages using keywords chosen by the user, and display the results. Necessary
for medium to large sites. |
Information / Navigation |
Design / Program / Copy |
| Signatures (E-mail) |
Provide contact / promotion information from sender. |
Information |
Copy |
| Specialized Care / Service Available |
A unique service typical to professional businesses that
is offered. |
Information |
Copy |
| Surveys and Polls |
Retain the user at the same time gain insight into their
interests. |
Information |
Design / Program / Copy |
| Syndicated Content (Linked) |
The addition of code to a page that will result in 'News'
text and content being delivered to the site. Can be a source of 'Fresh
Info'. |
Information / Present |
Copy |
| Testimonials / Endorsements |
The positive statements from clients and patients announcing
the benefits of your services. |
Information |
Copy |
| Tips |
A quick-scan list of topics that both draw
interest and follow-up from visitors. |
Information |
Design / Copy |
| Tracking Traffic |
Allow site developers and their clients to see the popularity
of different pages, stay duration, where users come from and where they
go. Also used with HTML E-newsletters & HTML E-mail. |
Navigation(webmaster) |
Program |
| Why Choose Us / Our Practice |
The fundamental and special reasons given, why using your
services is superior to that of the 'other' guy. Tie in with Testimonials
/ Endorsements. |
Information |
Copy |
| Worksheets |
A information gathering tool used by visitors to advance
the use of your service. Different from Questionnaire / Information Request in that this engages the
user to 'Desire' or 'Need' your services. |
Information / Present |
Design / Program / Copy |
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