Website Design & Development Project Profile
Project Phases - Details
Project Questionnaire
Analyze the Web Design Project
- Current Web site oe New Project?
- Current computer network system
- Request for proposal
- Client requirements / priorities - Top search engine ranking, a new and fresh web design
- Preliminary specifications - What are your web design requirements - Flash, Exciting new graphics?
- Project plan / scope - What size site to properly present your business
- Business documents - Place business documents on your website for clients and visitors to your site to download and review offline
- Marketing your Offline materials - Coordinate
your traditional advertising with your new website
Our web designs can do new and exciting things with your company to drive business and results to your door.
Plan
- What we intend to do
- How we will do it
- How to grow the systems
- When we'll deliver it
- What it will cost
Design
- Visual character, look and feel
- Interface design
- Site architecture
- Navigational flow
- Content "voice"
- Interactive elements
- Search Engine Features & Optimization
Build
- Produce site
- Integrate all site features
- Test and review
Launch
- Release notes
- Site map and cataloging
- QA reports
- Usability feedback
- Site maintenance documentation
Evaluate
- Gather feedback / quality reports
- Review enhancements
- Review goals
- Assess promotional efforts
- Build branding program for ongoing promotion
Project Questionnaire
Adapted for Existing / New Web Presence
Your Company
- What is the mission / purpose of the company?
- What category of business best describes your company?
- Who designed your current web site?
- How is your business networked?
- How long has it been since your web site was revamped?
- Are you registered with all the major search engines?
- Where has your company been in the last three years?
- What is your company's biggest asset? Biggest liability?
- Why is your firm the best at what it does?
- What marketing tools do you and your competitors find most successful?
What areas of your web site are not successful:
- Branding
- Database
- Creative Design
- Search Function
- Navigation
- E-Commerce
- Function Site Architecture
Are you considering any of the following:
- Flash animation
- Logo design
- Streaming video/audio
- Database
- Computer network system
- E-Commerce
Market
- What is your target market and audience?
- What one idea would you like the target audience to take away with them?
- What is your company's current position in that market?
- What would you change about this position?
- How do your customers perceive you? What would you change about these perceptions?
- What is your advertising / marketing plan for the site?
Competition
- Who is your main competition?
- What differentiates you from the others?
- What do you think your competition is doing right? What are they doing wrong?
- What makes your firm competitive with the most successful firms?
- What response do you want your audience to have when arriving at your site?
Information Architecture
- What is the main goal of the web site? Other short term and long term goals?
- Who is your intended audience?
- What on your site will draw them?
- What will make them return?
- What is the overall experience you would like your users to have?
- What are your thoughts on how the site should be structured?
- What is the approximate number of pages for your web site.
Design & Functionality
- Will the site design be original or based on existing materials?
- What will the be the life span / update cycle of the site?
- Please list sites that you think are effective in terms of design.
- Please list sites that you think are effective in terms of functionality.
- Please list any design preferences.
- Please list any functionality preferences.
Content
- What content will you be providing (copy, graphics, photography)?
- What types of content are you going to need created?
- Do you have an existing marketing plan, promotion materials & copy?
- What are the mandatory items that need to go into your site?
Working Relationship
- Who will be the point of contact with us in your company?
- How does your internal approval process work?
- What is your time frame for this project?
- Considering the solutions wanted for your project, what is your budget for your project?
- What sorts of metrics will you be using to gage the success of the site?
- What outcome will make this project a success? How will the success be measured?
Rank the following in order of importance:
- A web strategy that fits with our corporate strategy
- A web strategy that fits with our marketing strategy
- Repositioning existing content
- Creating a community of dedicated visitors
- Quality of execution
- Time to market
- Ease of maintenance
- Doing better than our competition on the Web
- People bookmark the site because they get so much out of it regularly
- Staying within the budget
- Sending the message that we know the Web and use it appropriately
Functionality
- What functional requirements do you believe to be necessary? (e.g., download areas, database-driven web pages, commerce, catalog, applications, etc.)
- Who will update these functionalities?
- Are there extraordinary security issues?
- Are there other technical issues or limitations?
- Have you budgeted for hosting and maintenance of the site? If so, what is your budget?
- Who will maintain the site contents?
- How will the site be served/hosted?
- What types of legacy systems/databases are in place?
- What is your long-term plan for the Web site and network system?